Feel Free With Hanes
In their latest spring campaign, Hanes has gone back in time to the Victorian Era to show what it is was like when they came onto the scene. Filmed in a style similar to popular period dramas such as Bridgerton and The Favourite, Hanes’s new commercials captures how liberating it must have been to wear Hanes underwear for first time. It’s easy to feel free watching this ad, especially when the music of the spot is Blondie’s classic hit “Heart of Glass.” For this campaign I worked on Flame at Method Studios. Watch the two minute short film below:
For more information about the commercial, here’s an article BusinessWire:
